Following the turmoil of the "march madness" in spring 2023, which resulted in multiple bank failures, there was a lot of pressure to bolster deposit accounts nationwide. Our "Ditch Your Big Bank" social media campaign highlights our high business savings rate. Pairing savvy copy with canny visuals, these organic posts were crafted to convince business owners to move their funds from traditional bank accounts with low savings rates to Live Oak's competitive business savings.