How do you make an annual report engaging? With some out-of-the-box thinking and a jet. I've overseen four annual reports at Live Oak Bank, but the 2022 edition stands out for its creativity. For this report, our focus was on highlighting our customers. Instead of traditional approaches like headshots or customer stories, I proposed something different — what if we visit them? We eventually devised a plan to travel to three customers in various locations and have our chairman interview each one. The response from the customers, shareholders, and potential investors was overwhelmingly positive.

View the videos at liveoakbank.com/annual-report-2022