For a digital bank, our website is our front door. Needing some renovation, I led the design of a new website for Live Oak Bank to highlight a customer-centric approach while maintaining an easy-to-use navigation and site structure that highlights Live Oak's approach to technology. An effort across the creative and CX teams, I helped lead countless hours of stakeholder and customer interviews, as well as information architecture planning, UI/UX, copy, and design working sessions to nail the refresh of the website. We topped off the redesign with a 4-day photoshoot with about 15 crew members and over 40 models to customize the photography on the website instead of using stock photography.

Visit the site at liveoakbank.com